Awards Winner
Our flagship annual awards across toys, baby gear, feeding, travel, nursery, home and safety. Winners are awarded Platinum, Gold or Silver.
See 2027 categories →
17th annual awards · Entries now open
The badge parents look for on the shelf.
The Loved By Parents badge tells shoppers a product has been tested to the highest possible standards and reaches our high expectations for innovation and value for money.
Seen our badge? Search any LBP winner
Look up any product, brand or category from every Loved By Parents Award and Best Buy since 2022.
6M+
parents reached worldwide every month
80%
of parents surveyed are more likely to buy an award winner
17th
year of the awards, running since 2011
1,000+
products entered, with badges on thousands of products
Tested by families like yours
From the first scan to the first steps, real parents put every entry through everyday family life before anything earns our heart.
Swipe for more →
Three marks parents trust
Whichever badge you earn, it's the same promise: real families tried it and loved it.
Best Buy
Launching something new? Since 2018, brands can put new products forward for a Best Buy award at any time of year.
Enter for Best Buy →Recommended
For products our testing families rate highly and would happily recommend to other parents.
Find out more →How it works
Four simple steps from entry to a badge on your packaging.
1
Enter online
Choose your categories and pay securely in a few minutes.
2
Families test it
Your product goes to parents and children who use it in everyday family life.
3
Winners revealed
Results are published and shared with our community across social and lovedbyparents.com.
4
Use your badge
License the badge for packaging, shelves, listings and ads.
2026 winners
Products families tested and loved this year.
Platinum 2026
Toniebox 2
Best Interactive Toy
Platinum 2026
Munchkin Stay Put Suction Bowls
Best Weaning Product
Platinum 2026
Jovikids Ayla
Best Lightweight Stroller
Platinum 2026
LeapFrog LF5817HD 7" Over-the-cot Smart Video Baby Monitor
Best Innovative Safety ProductProudly sponsored by
Headline sponsor, celebrating brands that truly understand what parents need.
Family travel: car seats, strollers, travel systems and smart luggage.
100% pure fruit smoothies with no added sugar.
Baby carriers and gear, with more than two decades of experience.
Interested in sponsoring the 2027 awards? Talk to us
Tina SummersFounder & CEO, Loved By Parents
Our story
Started by a parent, for parents.
Tina Summers founded Loved By Parents in Kingston upon Thames in 2010, writing about the baby products she genuinely loved using with her own children. The awards followed in 2011 and went international in 2012.
Today the Loved By Parents heart is a trusted shortcut for parents in a crowded, confusing market.
Ready to put your product in parents' hands?
Entries for 2027 are open now.